Pepe Jeans London. A Brief History.
The year is 1973, David Bowie has just released Ziggy Stardust & The Spiders From Mars, “Slades Cum On Feel The Noize“was blaring out on stereos everywhere, Marlon Brando refuses to accept his Oscar as a protest against the plight of native american indians, Mean Streets, Live And Let Die, Paper Moon and Serpico are filling up the cinemas and Evel Knievel is the hero of the moment.
Meanwhile, three brothers from Kenya are hatching an evil plan. Nitin, Arun & Milan Shah are dreaming of setting up a british jeans brand that was going to conquer the world.
From very very humble beginnings the three rented a market stall on the Portobello Road in West London every saturday, every week, without fail. The rest is history, now a global leading denim brand.